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A Technique for Producing Ideas (McGraw-Hill Advertising Classic)
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Confessions of an Advertising Man
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The Copywriter`s Handbook: A Step-by-step Guide to Writing Copy That Sells
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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
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No BS Sales Success (No B.S.)
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Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas: The Ultimate Phrase Finder to Help You Promote Your Products, Services and Ideas
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Ogilvy on Advertising
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No BS Business Success (No B.S.)
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
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The Copywriter`s Handbook: A Step-by-Step Guide to Writing Copy That Sells
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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America`s Top Copywriters and Mail Order Entrepreneurs
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How to Advertise
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Scientific advertising
Author: Claude Hopkins
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