Influence: The Psychology of Persuasion
Author: Robert Cialdini
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
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Purple Cow: Transform Your Business by Being Remarkable
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Ogilvy on Advertising
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview
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The 22 Immutable Laws of Branding
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Marketing Warfare
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The 22 Immutable Laws of Marketing
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11 Immutable Laws of Internet Branding
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The New Positioning: The Latest on the World's #1 Business Strategy
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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
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The Fall of Advertising and the Rise of PR
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
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Differentiate or Die
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Branding
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Actor: Mono Design
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Differentiate or Die: Survival in Our Era of Killer Competition
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Ogilvy on Advertising
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
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Jack Trout on Strategy: Capturing Mindshare, Conquering Markets
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Focus: The Future of Your Company Depends on It
Author: Al Ries
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
Author: Al Ries
Manufacturer: HarperBusiness
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