Influence: The Psychology of Persuasion
Author: Robert Cialdini
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
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The 22 Immutable Laws of Branding
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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
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The 22 Immutable Laws of Marketing
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Positioning: The Battle for Your Mind
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Beating the Street
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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
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Branding
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The Fall of Advertising and the Rise of PR
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Marketing Warfare
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Big Brands, Big Trouble: Lessons Learned the Hard Way (Wiley Audio)
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Differentiate or Die: Survival in Our Era of Killer Competition
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Incorporate & Grow Rich
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Brand Leadership
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11 Immutable Laws of Internet Branding
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Over the Top
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
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Focus: The Future of Your Company Depends on It
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
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Differentiate or Die
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Jack Trout on Strategy: Capturing Mindshare, Conquering Markets
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Sixty Trends in Sixty Minutes (Brandweek)
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
Author: Al Ries
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The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Author: Jack Trout
Manufacturer: McGraw-Hill Inc.,US
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