The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
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Purple Cow: Transform Your Business by Being Remarkable
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A Technique for Producing Ideas (McGraw-Hill Advertising Classic)
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The 22 Immutable Laws of Marketing
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Positioning: The Battle for Your Mind
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: John Wiley & Sons
ListPrice: £15.99
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The 22 Immutable Laws Of Branding
Author: Al Ries
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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
Author: Al Ries
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
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Buzzmarketing: Get People to Talk About Your Stuff
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The Fall of Advertising and the Rise of PR
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Simply Better: Winning and Keeping Customers by Delivering What Matters Most
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The Making of a Name: The Inside Story of the Brands We Buy
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Marketing Warfare
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Differentiate or Die: Survival in Our Era of Killer Competition
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The New Positioning: The Latest on the World's #1 Business Strategy
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The Fall and the Rise of PR
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Focus: The Future of Your Company Depends on It
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
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Differentiate or Die
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Jack Trout on Strategy: Capturing Mindshare, Conquering Markets
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Brand Royalty: How the World`s Top 100 Brands Thrive and Survive
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