The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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The 22 Immutable Laws Of Branding
Author: Al Ries
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Purple Cow: Transform Your Business by Being Remarkable
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The 22 Immutable Laws Of Marketing
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Public Relations for Dummies
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Positioning: The Battle for Your Mind
Author: Al Ries
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
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PR Power: Inside Secrets from the World of Spin (Virgin Business Guides)
Author: Amanda Barry
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Planning and Managing Public Relations Campaigns: A Step-by-step Guide (PR in Practice)
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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
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Differentiate or Die
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Full Frontal PR: Building Buzz About Your Business, Your Product, or You
Author: Richard Laermer
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Mastering Public Relations 2nd Edition (Palgrave Master Series (Business))
Author: Davis A
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Marketing Warfare
Author: Al Ries
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Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
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11 Immutable Laws of Internet Branding
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Reputation Management (Express Exec)
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The End of Advertising as We Know it
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The New Positioning: The Latest on the World's #1 Business Strategy
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Guerilla P.R.: How You Can Wage an Effective Publicity Campaign...without Going Broke
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
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Creativity in Public Relations (PR in Practice)
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Focus: The Future of Your Company Depends on It
Author: Al Ries
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PR Power: Inside Secrets from the World of Spin (Virgin Business Guides)
Author: Amanda Barry
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Jack Trout on Strategy: Capturing Mindshare, Conquering Markets
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The End of Advertising as We Know it
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Full Frontal PR: Building Buzz About Your Business, Your Product or You
Author: Richard Laemer
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PR Idea Book: 50 Proven Tools That Really Work
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
Author: Al Ries
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